Releases

LiveWire plans to redefine motorcycling as the industry-leading, all-electric motorcycle company, with a focus on the urban market and beyond. As a strong and desirable brand with growing global recognition, LiveWire plans to develop the technology of the future and to invest in the capabilities needed to lead the transformation of motorcycling. LiveWire will draw on its DNA as an agile disruptor from the lineage of Harley-Davidson, capitalizing on a decade of learnings in the EV sector and the iconic heritage of the most desirable motorcycle brand in the world.   Jochen Zeitz, Chairman, President and CEO of Harley-Davidson: “Today’s […]

Hall of Fame Highlight Class of 2019 The Sturgis Motorcycle Museum & Hall of Fame is featuring Hall of Fame Highlights of this year’s outstanding new group of inductees. Here is a glimpse at what they had to say. For the full story join us at the 2019 Hall of Fame Induction Ceremony (tickets available below). Congratulations and welcome Terry Rymer. *Please note: Hall of Fame Highlights will be published as we receive them from the Inductees. We look forward to sharing information about all of our Inductees in the weeks and months to come. Terry Rymer Born September 1960 […]