Releases
The newest Sturgis news is the Sturgis Buffalo Chip is bringing the royalty of grunge, the legends of thrash and the ultimate shredders of hard rock to its 40th annual celebration of Music, Motorcycles and Freedom – Stone Temple Pilots, Anthrax, Black Label Society, Ultra4 Racing, Xtreem Flat Track and Lingerie Fighting Championships. Eight-time platinum-selling, grunge rock legends Stone Temple Pilots will blend the same crunching riffs, candied melodies and psychedelic flair that made STP one of the most popular acts of the ’90s. Never before seen at the Sturgis Rally, one of the notorious “Big Four” (as in Metallica, Slayer, Megadeath and Anthrax) of […]
Peace*Love*Happiness Teams Up with Biker Belle’s Ride Celebrate the fastest growing segment of motorcycle enthusiasts while raising funds for worthy local charities. This year Peace*Love*Happiness is teaming up with the very cool Biker Belle’s ride in Sturgis! This moto-centric event is an opportunity to connect with women who are shaping the motorcycle industry, driving change and breaking long held traditions. The ride will be August 6th and take off from the Lodge at Deadwood and end at the Buffalo Chip! Register Now Upgrade your experience! VIP passes help support the Biker Belle’s mission to raise funds for worthy charities. Your […]
Corey Taylor, Buckcherry and Drowning Pool are set to take the stage. Street Drag Invitational, Bell Brawl Big Twin Stunt Show and Maiden Moto Art Show added to the event lineup. Fewer than 60 days remain until the kickoff of the Sturgis Motorcycle Rally, and the number one rally destination is moving at breakneck speed to secure its best lineup yet. The Best Party Anywhere® has added three epic concerts and three unique events to its 40th anniversary celebration. Larger-than-life rock god Corey Taylor, world-famous rockers Buckcherry and heavy metal superstars Drowning Pool are coming in fast and loud to […]
Theory of a Deadman Joins Snoop Dogg at the Buffalo Chip® Friday, Aug. 7 Get dirty with the Buffalo Chip Hooligan TT, medicate your hard rock addiction and then get down with Snoop Dogg! Sturgis, SD (June 4, 2019) – A rock, rap and racing extravaganza that’ll raise the dead is headed to the Sturgis Buffalo Chip this August. Theory of a Deadman will perform on the Wolfman Jack Stage on Wednesday, Aug. 7 between the Buffalo Chip Hooligan TT and a performance by the big dog himself, Snoop Dogg. Frenzied fans of hard rock, hip-hop and heart-pounding racing will […]
AMERICAN ICON “BIKER’S BIBLE” EASYRIDERS RETURNS New License Deal Brings Biker Lifestyle to the Masses Los Angeles, California: Classic Easyriders today announced a new partnership with ER71 to license an exciting new monthly motorcycle magazine title that brings all the two-wheeled excitement of the motorcycle culture to the masses. Easyriders magazine has been known as the “biker’s bible” for over 50 years. Now, Classic Easyriders will kickstart a new era of interest in motorcycling, drawing on its rich heritage as an integral part of entertaining the biker lifestyle it serves. Publisher Ray Pelosi has brought back the original team of […]
World-Famous Celebrities to Attend 2019 Buffalo Chip® Charity Rides A growing number of superstars are slated to mix and mingle with riders at Buffalo Chip charity ride events this August. Sturgis, SD (June 18, 2019) – The list of world-famous celebrities supporting 2019 Sturgis Buffalo Chip signature charity events is growing. Some of the most celebrated names in racing, music and pop culture are scheduled to appear at the following events in the Black Hills this August. Sturgis Buffalo Chip’s Rusty Wallace Charity Ride Wednesday, Aug. 7 – Rapid City Main Street Square to the Buffalo Chip RustyWallaceRide.com One of […]
LiveWire plans to redefine motorcycling as the industry-leading, all-electric motorcycle company, with a focus on the urban market and beyond. As a strong and desirable brand with growing global recognition, LiveWire plans to develop the technology of the future and to invest in the capabilities needed to lead the transformation of motorcycling. LiveWire will draw on its DNA as an agile disruptor from the lineage of Harley-Davidson, capitalizing on a decade of learnings in the EV sector and the iconic heritage of the most desirable motorcycle brand in the world. Jochen Zeitz, Chairman, President and CEO of Harley-Davidson: “Today’s […]
Hall of Fame Highlight Class of 2019 The Sturgis Motorcycle Museum & Hall of Fame is featuring Hall of Fame Highlights of this year’s outstanding new group of inductees. Here is a glimpse at what they had to say. For the full story join us at the 2019 Hall of Fame Induction Ceremony (tickets available below). Congratulations and welcome Terry Rymer. *Please note: Hall of Fame Highlights will be published as we receive them from the Inductees. We look forward to sharing information about all of our Inductees in the weeks and months to come. Terry Rymer Born September 1960 […]
In 2019, Wyatt Dennis sat on the porch of a house his parents were thinking about purchasing when an idea was born. It happened to be in the middle of the Sturgis Rally, and Wyatt told his parents that if they purchased the house, he’d want to do a lemonade stand the following Rally. When 2020 rolled around, the house was theirs, Wyatt was ready, and the lemonade stand idea was put into action. Wyatt wanted to purchase a Lego set. His parents told him he would be serving free lemonade to anyone who wanted some and in return […]
NEW HARLEY-DAVIDSON® SOFTAIL® STANDARD UNLOCKS THE ESSENTIAL CRUISER EXPERIENCE Milwaukee-Eight® V-Twin Performance and Lean Bobber Style Ready For Customization MILWAUKEE (February 24, 2020) – The new Harley-Davidson® Softail® Standard motorcycle offers the essential Harley-Davidson cruiser experience: a lean bobber profile steeped in attitude, the dynamic performance of the Harley-Davidson Softail chassis, and the unrelenting power of the Milwaukee-Eight® V-Twin powertrain. Featuring classic Vivid Black paint and highlighted with gleaming chrome and polished finishes, the Softail Standard model is a Harley-Davidson motorcycle presented in its most elemental form. The contrast of black and bright components gives the Softail Standard motorcycle a […]
Hall of Fame Highlight Class of 2020 The Sturgis Motorcycle Museum & Hall of Fame is featuring Hall of Fame Highlights of this year’s outstanding new group of inductees. Here is a glimpse at what they had to say. For the full story join us at the 2020 Hall of Fame Induction Ceremony (tickets available below). Congratulations and welcome Jody Perewitz. Jody Perewitz, Sturgis Hall of Fame, 2020 It is no surprise that Jody Perewitz is known for riding and racing motorcycles. She grew up with motorcycles. It has become second nature for her; she eats, sleeps and breathes two wheels. […]
Good news! Since day 1 the Sturgis Rally has been by bikers, for bikers. Not by the city government, for bikers. The tradition began when local Indian Motorcycle dealer Pappy Hoel invited a few friends to town for a good time. The Sturgis Motorcycle Rally has been promoted and organized by local small businesses and organizations for 80 years since. That tradition can continue today thanks to recent court rulings that put the power of the rally back into the hands of the people who are most passionate about its existence, bikers. On November 2, 2018, the appellate court ruled that Sturgis Motorcycle Rally Inc. (SMRI), in fact, did not own or have valid trademark rights to “Sturgis,” […]
Is Sturgis Canceled? The Sturgis Motorcycle Rally Is Not Canceled! Over 50 local businesses confirm they will be open and hosting the Sturgis Motorcycle Rally. (listed below) Over the past few months the question that has been on everyone’s mind is – will the Sturgis Motorcycle Rally be canceled? “You can’t cancel what you don’t own,” said Randy Peterson, owner of Sturgis.com, the original website dedicated to promoting the Sturgis Motorcycle Rally. “You can choose to participate or choose not to participate, but the Sturgis Rally will still go on regardless of what the City of Sturgis chooses.” Consensus among […]
SOUTH DAKOTA Secretary of State Gant reminds trademark applicants about what cannot be trademarked. This is in reponse to the tremendous reaction caused by certain groups who lay claim to the name Sturgis that are trying to prevent others from using the name Sturgis on products they are selling. Buck Lovell….. Secretary of State Jason Gant noted today that the public should be aware that South Dakota Law places certain restrictions on trademarks, and those seeking to trademark their name for exclusive use need not apply. “South Dakota law does not allow persons to simply trademark a name or a […]
Is Sturgis Canceled? The Sturgis Motorcycle Rally Is Not Canceled! Over 50 local businesses confirm they will be open and hosting the Sturgis Motorcycle Rally. (listed below) Over the past few months the question that has been on everyone’s mind is – will the Sturgis Motorcycle Rally be canceled? “You can’t cancel what you don’t own,” said Randy Peterson, owner of Sturgis.com, the original website dedicated to promoting the Sturgis Motorcycle Rally. “You can choose to participate or choose not to participate, but the Sturgis Rally will still go on regardless of what the City of Sturgis chooses.” Consensus among […]
Daytona Bike Week Trademarks Cancelled by Federal Judge: Stating that the trademarks should never have been granted in the first place after being open for decades, a Federal Judge simply threw them out as being too generic to copyright by an outside entity, and saying that at best, only that community could possibly copyright them. She further decided that they had been obtained from the Federal Trademark and Patent office fraudulently and noted that the so-called owners of the trademarks could not enforce them in any way, nor stop anyone from making merchandise for sale at Daytona Bike week. We […]
The 2021 Sturgis Rally rips off the starting line as rally venues like the Sturgis Buffalo Chip announce Kid Rock live in concert along with a $30,000 prize giveaway. Anyone who may have questioned whether the 81st Anniversary of the Sturgis Rally was still on can stop now. Sturgis Rally venue and organizers Sturgis Buffalo Chip ripped off the starting line today with Kid Rock and a massive King of Sturgis $30,000 prize vacation giveaway for the first major announcements set for the August 6-15, 2021 Rally. Other rally entertainment and activities being planned include military tributes, Wall of Death stunt shows, […]
Originally posted by Buck Lovell on Monday, 11 June 2012 in Buck Lovell’s – American Biker Blog THANK YOU DAKOTA V-TWIN FOR A DAY OF FUN… Rhea (pronounced Ray) Trevino was a leather craftsman of hard to equal talent before he died unexpectedly several years ago. His custom leather vests, wallets and other motorcycle rider works of leather-art are riding around on the backs of, and in the pockets of hundreds if not thousands of American bikers. His little leather shop located East of Deadwood South Dakota on highway 385 had a regular clientele of bikers who always stopped in whenever […]
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