AMERICAN ICON “BIKER’S BIBLE” EASYRIDERS RETURNS

Love AMERICAN ICON “BIKER’S BIBLE” EASYRIDERS RETURNS New License Deal Brings Biker Lifestyle to the Masses ​Los Angeles, California: Classic Easyriders today announced a new partnership with ER71 to license an exciting new monthly motorcycle magazine title that brings all the two-wheeled excitement of the motorcycle culture to the masses. Easyriders magazine has been known as the “biker’s bible” for over 50 years. Now, Classic Easyriders will kickstart a new era of interest in motorcycling, drawing on its rich heritage as an integral part of entertaining the biker lifestyle it serves. Publisher Ray Pelosi has brought back the original team of industry-leading editors including Dave Nichols, world famous motorcycle photographers such as Michael Lichter, and the original Easyriders design team led by Regina Marsh and Carmelo Cadaudello to create a paper and digital monthly motorcycle magazine that is filled with custom bike features, action-packed biker runs, rallies and parties as only Classic Easyriders can bring them to you. ER71, the branding and marketing company behind Easyriders, led by Pepper Foster, was looking for a way to bring the iconic magazine back after it ceased production in 2019. “We heard from our readers and supporters loud and clear,” Pepper says. “They want their paper magazine back and we are proud to be partnering with the original editors and creative team to announce that Easyriders is back. We’re fired up!” “I am ecstatic to be working with our original team to bring back the world’s most iconic biker lifestyle magazine Classic Easyriders,” says editor-in-chief Dave Nichols. “Our industry needs a paper magazine as well as a digital presence now more than ever before, to capture and promote the American motorcycle culture. We’ll start off with issue 555 this December, which is where the old Easyriders left off when it ceased publication in 2019.” While there will be no nudity as in the original Easyriders, Classic Easyriders will bring readers the look and feel of biker magazines of the 1970s and ’80s, with fresh new choppers, bobbers, classic motorcycles and the latest builds by today’s top builders. The monthly magazine will also include interviews with biker legends and showcase motorcycle-related parts, products and accessories. “We’re focused on making sure that the loyal readers and subscribers of the old Easyriders magazine are blown away by our new publication,” says publisher Pelosi. “I am thrilled to be working with Pepper Foster and ER71 on our second license deal for the Easyriders brand and also excited to bring back and work with some of the finest talent in the motorcycle publishing industry!” The newly reimagined Classic Easyriders will be available for subscriptions and for sale through newsstands, convenience stores, books stores, and motorcycle shops as well as online across America and the world. “The original team who brought you Easyriders magazine is back and burnin’ rubber for 2022 with Classic Easyriders!” says Dave Nichols. “Join us for the ride of a lifetime!” The first issue of Classic Easyriders will be available with the debut of the December 2021 issue, on sale November 19th. For more information contact Dave Nichols at: dave@classiceasyriders.com FOR IMMEDIATE RELEASE Contact: Ray Pelosi Classic Easyriders 718-637-1175 ray_pelosi@gitcorp.com Love

The Sturgis Buffalo Chip® Can’t Be Stopped

Love Corey Taylor, Buckcherry and Drowning Pool are set to take the stage. Street Drag Invitational, Bell Brawl Big Twin Stunt Show and Maiden Moto Art Show added to the event lineup.  Fewer than 60 days remain until the kickoff of the Sturgis Motorcycle Rally, and the number one rally destination is moving at breakneck speed to secure its best lineup yet. The Best Party Anywhere® has added three epic concerts and three unique events to its 40th anniversary celebration. Larger-than-life rock god Corey Taylor, world-famous rockers Buckcherry and heavy metal superstars Drowning Pool are coming in fast and loud to the Buffalo Chip’s Sturgis Rally Music Lineup. In addition, the Chip is celebrating the return of the unbelievable Bell Brawl at the Buffalo Big Twin Stunt Show, the hair-raising Street Drag Invitational with Crazy John and the debut of the Maiden Moto Art Show curated by Savannah Rose. The Chip’s video announcement and full band lineup so far can be seen at BuffaloChip.com/BANDS. “I’ve said it before, and I’ll say it again – this lineup for our 40th consecutive party will be one to remember,” said Rod Woodruff, president of the Sturgis Buffalo Chip. “We can’t wait until everyone gets here to enjoy the lineup of artists and events we are thrilled to have as part of our 40th. Fewer than 60 days left!” Corey Taylor – Wednesday, Aug. 11, 2021 The one-and-only Corey “Motherf**kin’” Taylor will make the Buffalo Chip audience lose their mind and let go of a little pent-up crazy when he takes the Wolfman Jack Stage by storm for the Chip’s 40th. The longtime frontman of hard rock acts Slipknot and Stone Sour is headed to the Sturgis Buffalo Chip Wednesday, Aug. 11 as part of the tour supporting his debut solo album “CMFT.” He’ll sing, growl, scream, shout and rap all the way through the night prior to the headlining performance from ZZ Top.  Buckcherry – Saturday, Aug. 7, 2021  Buckcherry blast their way back into the Buffalo Chip concert lineup during the 2021 Sturgis Motorcycle Rally. These seductively slithering rockers will be coming at the rally crowd with the crushing chords and familiar refrains of songs like “Crazy B****”, as well as tracks from their latest album when they take to the Wolfman Jack Stage on Saturday, Aug. 7.  Drowning Pool – Saturday, Aug. 7, 2021 Drowning Pool All inhibitions will plunge deep beneath the surface where they’ll be begging for breath when Drowning Pool opens up the first Saturday of the Best Party Anywhere on the legendary Wolfman Jack Stage. Prepare for their insane, heavy metal mayhem before a performance from Buckcherry.  Street Drag Invitational with Crazy John – Tuesday, Aug. 10, 2021 The sights, sounds and smells of motorcycles thundering by at speeds of up to 120 mph will raise the hair on the back of spectator’s necks and have them wanting more when racers peel off the drag strip line in the middle of The Chip’s legendary amphitheater.  Bell Brawl at the Buffalo – Sunday, Aug. 8, 2021   The guys that throw down in the Bell Brawl at the Buffalo do things on big V-Twin motorcycles that literally must be seen to be believed. They’ll lay it all on the line in front of celebrity judges for FREE on Sunday, Aug. 8 from 3-6 p.m. at the Sturgis Buffalo Chip’s free-access CrossRoads. Maiden Moto Art Show – Friday, Aug. 6 – Saturday, Aug. 14, 2021 The Maiden Moto Art Show curated by Savannah Rose takes its maiden voyage to the Sturgis Buffalo Chip’s free-access CrossRoads Aug. 6 – Aug. 14, 2021. This all-female traveling art and motorcycle show powered by Harley-Davidson showcases female artists from within the moto community. The show at the Buffalo Chip will feature 20+ artists of varying mediums focused on women and their motorcycles, as well as bikes built, owned, and ridden by ladies.  Performances by top entertainers, white-knuckle racing events and thrilling exhibits are just a part of what the Sturgis Buffalo Chip has in store for its 40th Anniversary in 2021. Visitors will have the opportunity to experience countless events, including legendary rides, powerful freedom celebrations, top-tier bike shows and so much more. All events are held outdoors in an open environment for the safest experience possible. Entertainment is free with camping. A full list of Sturgis Buffalo Chip events is available at buffalochip.com/EVENTS. The Buffalo Chip is home to the Sturgis Rally Information Center and is the official sponsor of the free Sturgis.com Official Sturgis Rally Registration Program.  2021 Sturgis Buffalo Chip Event and Entertainment Lineup  Friday, Aug. 6Headline Concert TBAULTRA4 Off-Road Racing – QualifierMaiden Moto Art Show begins Saturday, Aug. 7BuckcherryDrowning PoolULTRA4 Off-Road RacingSchool’s Out Chopper Show Sunday, Aug. 8Kid RockReverend Horton HeatFXR Show & Dyna MixerBell Brawl Monday, Aug. 9Stone Temple PilotsLegends Ride®Hardcore Cycles Performance Show and Skinny Tire Bagger Build-Off Tuesday, Aug. 10Headline Concert TBABiker Belles®Women Riders TurnoutBuffalo Chip Super TT Xtreem Flat Track RacingSportster ShowdownWomen, Wind & Wheels Bike Show™Mini Bike Show Wednesday, Aug. 11ZZ TopCorey TaylorRusty Wallace RideEvo Entanglement Bike Show Thursday, Aug. 12AnthraxBlack Label SocietyLingerie Fighting ChampionshipsWestern Frontier RideBuffalo Chip Super TT Xtreem Flat Track RacingFreedom CelebrationRat’s Hole Custom Bike Show Friday, Aug. 13ShinedownBlack Stone CherryLingerie Fighting ChampionshipsFull Throttle Bagger Blastoff Saturday, Aug. 14P.O.D.From Ashes To NewLingerie Fighting Championships More announcements coming soon. ### About The Sturgis Buffalo Chip The Sturgis Buffalo Chip® is the award-winning leader in music and motorcycle lifestyle experiences. Hailed as The Largest Music Festival in Motorcycling® and The Best Party Anywhere®, it has been the epicenter of the annual Sturgis Motorcycle Rally since its establishment in 1981. Every August, the Buffalo Chip brings together the world’s largest gathering of music and motorcycle fans, with visitors from all 50 states and over 20 countries. It remains one of the world’s most televised and longest-running independent music festivals. The Chip advances the Sturgis Rally by being home to the Sturgis Rally Information Center™ and the official sponsor of the Sturgis.com Official Sturgis Rally Registration Program. More

Bring On the Noise and Adrenaline For Sturgis 2021

Love The newest Sturgis news is the Sturgis Buffalo Chip is bringing the royalty of grunge, the legends of thrash and the ultimate shredders of hard rock to its 40th annual celebration of Music, Motorcycles and Freedom – Stone Temple Pilots, Anthrax, Black Label Society, Ultra4 Racing, Xtreem Flat Track and Lingerie Fighting Championships. Eight-time platinum-selling, grunge rock legends Stone Temple Pilots will blend the same crunching riffs, candied melodies and psychedelic flair that made STP one of the most popular acts of the ’90s.   Never before seen at the Sturgis Rally, one of the notorious “Big Four” (as in Metallica, Slayer, Megadeath and Anthrax) of thrash metal legendary notoriety will pummel the Sturgis Rally with lightning-fast riffs and solos. Led by charismatic beast and consummate showman Zakk Wylde, BLS will bash out thick riffage from the Wolfman Jack Stage along with that night’s performance by coheadliner Anthrax​.​ ULTRA4 kicks off a week’s worth of Buffalo Chip Races Known worldwide for their annual King of the Hammers desert off-road racing event, the separately ticketed ULTRA4 will bring the same high speeds and big thrills from that event to the Sturgis Buffalo Chip this rally.  The Sturgis rally was born with racing, and Xtreem Flat Track Racing will keep racing alive, calling the Sturgis Buffalo Chip their home this August. Dirt will fly as professional and amateur flat track racers from across the country boldly go bar to bar through the Chip’s PowerSports Complex during the Xtreem Flat Track Buffalo Chip Super TT races. Lingerie Fighting Championships Will Be at the 2021 Sturgis Rally No-holds-barred wrestling madness will meet lacy, racy lingerie when the ladies from the Lingerie Fighting Championships square off again at the Best Party Anywhere®  All Buffalo Chip events are held outdoors in an open environment for the safest experience possible. Entertainment is free with camping. A full list of events is available at https://dev.sturgis.com/events/all-events. The Buffalo Chip is home to the Sturgis Rally Information Center and is the official sponsor of Sturgis.com free Official Sturgis Rally Registration Program.   2021 Sturgis Buffalo Chip Event and Entertainment Lineup Friday, Aug. 6 Headline Concert TBA ULTRA4 Off-Road Racing – Qualifier Saturday, Aug. 7 Headline Concert TBA ULTRA4 Off-Road Racing Sunday, Aug. 8 Kid Rock Reverend Horton Heat Monday, Aug. 9 Stone Temple Pilots Legends Ride® Tuesday, Aug. 10 Headline Concert TBA Biker Belles® Women Riders Turnout Buffalo Chip Super TT Xtreem Flat Track Racing Wednesday, Aug. 11 ZZ Top Rusty Wallace Ride Thursday, Aug. 12 Anthrax Black Label Society Lingerie Fighting Championships Western Frontier Ride Buffalo Chip Super TT Xtreem Flat Track Racing Freedom Celebration Friday, Aug. 13 Shinedown Black Stone Cherry Lingerie Fighting Championships Saturday, Aug. 14 P.O.D. From Ashes To New Lingerie Fighting Championships More announcements coming soon. Love

2021 Sturgis Rally Concerts Expand With 4 More Bands

Love Here comes P.O.D., Black Stone Cherry, From Ashes To New and Reverend Horton Heat  to join already announced Kid Rod, ZZ Top and Shinedown  2021 Sturgis Rally Concerts. The Largest Music Festival in Motorcycling® is lining up the noise with the addition of four bands with four different takes on the rock genre for the 40th anniversary party this August. P.O.D., Black Stone Cherry, From Ashes To New and Reverend Horton Heat are joining a booming Sturgis Motorcycle Rally lineup that already includes Kid Rock, ZZ Top and Shinedown. The Buffalo Chip’s Sturgis Rally Concert video announcement can be seen at www.BuffaloChip.com/BANDS. “Outdoor concerts are going to be more fun than ever!” said Rod Woodruff, President of the Sturgis Buffalo Chip. “People are craving live music, and bands are rearing to get out and perform in front of people again. We can’t wait for these bands and more to give our Chip family the fun 40th anniversary festival they deserve.” The Band P.O.D will perform at the Sturgis Buffalo Chip during the 2021 Sturgis Rally P.O.D Since 1992, P.O.D. have experienced relentless success, selling over 10 million records, selling out gigs on multiple continents and logging four Top 10 debuts on the Billboard Top 200. The San Diego based quartet will bring their hypnotic hybrid of hard rock, hip-hop, reggae, and alternative to the Wolfman Jack Stage the second Saturday of the Sturgis Rally for the event’s grand finale. Black Stone Cherry will perform at the Sturgis Buffalo Chip during the 2021 Sturgis Rally Black Stone Cherry For two decades, Black Stone Cherry has put forth a new vicious breed of Southern rock, injecting youthful vitality and a myriad of fresh new influences into the beloved American rock tradition. The Kentucky-based rock n’ roll quartet will bring their chart-topping songs to The Best Party Anywhere® on Aug. 13. From Ashes To New will perform at the Sturgis Buffalo Chip during the 2021 Sturgis Rally From Ashes To New Energetic and driven, From Ashes To New exploded onto the scene in 2016 with their unmatched blend of rock, hip-hop, pop and metal. Now riding the success of their sophomore album, “The Future,” From Ashes To New will bring hits like “Panic,” “Through It All,” “Crazy” and more to the Largest Music Festival in Motorcycling Saturday, Aug. 14. Reverend Horton Heat will perform at the Sturgis Buffalo Chip during the 2021 Sturgis Rally Reverend Horton Heat Serving up their wild blues-country-rock groove to the Sturgis Buffalo Chip crowd for 2021 is Reverend Horton Heat. Their unique Texas-based, psychobilly mania will crash the Wolfman Jack Main Stage like a Texas twister on Aug. 8 prior to the American Badass, Kid Rock. Performances by top entertainers are just a part of what the Sturgis Buffalo Chip has in store for their 40th Anniversary in 2021. Visitors will have the opportunity to experience countless events, including legendary rides, powerful freedom celebrations, top-tier bike shows, white-knuckle racing events, and so much more. All events are held outdoors in an open environment for the safest experience possible. Entertainment is free with camping. More announcements are coming soon. A full list of Sturgis Buffalo Chip events is available at www.buffalochip.com/EVENTS. Love

8 Hot Tips For Picking Your First Motorcycle

Love Picking your first motorcycle is like stepping through a doorway into a world of freedom. Hitting the road with the wind in your hair is an unbeatable feeling – but don’t rush into this decision based on the impulse to escape from it all. Although becoming a biker might represent freedom and spontaneity, there are some important practical considerations to make before pulling the trigger on your first bike. Here are our tips for picking the perfect first motorcycle.   1) Find A Ride That Suits Your Purpose Motorcycles are rarely multipurpose, so you need the right tool for the job. If you’re getting into dirt biking don’t pick up a classy sports bike before trashing it on the trails. Likewise, if your need for speed is taking you to the freeway, a gravel bike won’t be the way to go. Choose a bike that’s right for you. 2) Find A Good Fit  Unlike cars, you’re not going to be able to lift the seat or bring it forwards – motorcycles are less adjustable than cars are so you’re going to need to find a bike that fits you. Sports bikes will find you more hunched over the handlebars, creating an aerodynamic posture that’s great for speed. It might not be comfortable for long journeys, however, and if you want a laid-back ride, a cruiser might be the way to go. Either way, find a bike that’s comfortable between your legs. 3) Read Up  “Before you take the plunge and make a purchase, read up about some various models,” says Herschel White, a business writer at Assignment Help and Revieweal. “For example, some brands of bike make it exceptionally difficult to find spare parts, so if you’re picking up a second-hand Suzuki you might want to make sure there’s a handy mechanic nearby.” Reliability and economy differ from bike to bike, so make sure you’ve done your research. 4) With Great Power Comes Great Responsibility  When you’re picking a motorcycle, it’s easy to get carried away looking at bigger engines – but for your first bike you don’t need maximum power. You have to earn your stripes before you start looking at big ccs; even standard 600cc bikes have more power than your average rider can put to good use. Consider a small-to-medium class of bike with around 500cc – you can always upgrade once you’ve outgrown it. 5) Weigh It Up Choosing the right weight of your bike is important as weight correlates not just to power but to how easy it is to ride. As a new rider, hopping on the heaviest bike might be more than you can handle, so stick to bikes that weigh up to around 500lb. Any more than that, and you’ll be wrestling with a monster. 6) Buy Used  “With so many second-hand bikes for sale out there, there’s really no need to splash out on a new model,” says Valerie Chan, a journalist at UKWritings and Essay Services. “If you’re making smart choices for your first motorcycle it’s likely you’ll want to upgrade in weight and power after a few years – buying a new bike only to trade up a short while later is going to leave you out of pocket.” A new bike is more trouble than it’s worth when you drop the thing. Eventually, you’ll be glad you got something a little roughed-up. 7) Get Your Hands Dirty  You’re going to need to give the bike a thorough inspection before you commit to buying, so be ready to get down and dirty. Check that the brake pads are in healthy shape and look out for rust on the body or metalwork of the bike. You’ll want to know the bike inside out before you put down hard cash. 8) Don’t Expect To Ride Away  You’re not legally allowed to ride your new bike until it’s registered in your name and you’re insured on the vehicle. That means you’re not going to be riding home on your new toy. Unfortunately, the paperwork can take a couple days, so plan on how you’re getting your bike home without riding it – bring a trailer if you’re likely to seal the deal. Hot Rod Buying a motorcycle is a transaction filled with potential but don’t get carried away. Make practical considerations about the purpose of your travel and the power and weight of your first motorcycle. Remember you can trade up in the future so err on the side of caution- your wallet will thank you. Have a Hot Tip we didn’t cover? Tell us in the comments below.  Lauren Groff is a tutor at Paper Fellows. She is a professional writer, a blogger, and a contributor to Best essay writing services and Big Assignments. She’s a born and raised New Yorker who has lived and traveled all over the United States but keeps on coming back to the Big Apple.   Love

ATTENTION ATTENTION: Shinedown is Coming to the Sturgis Motorcycle Rally 2021

Love Summer Concerts Are Back for the Sturgis Motorcycle Rally 2021! The Sturgis Buffalo Chip is bringing the Sound of Madness to the festival’s lineup with modern rock royalty Shinedown, Friday, Aug. 13, 2021   The Largest Music Festival in Motorcycling® just cranked the throttle and volume with alternative metal chart-toppers Shinedown set to rock the Sturgis Buffalo Chip’s 40th-anniversary party. Joining Kid Rock and ZZ Top on the nine-night festival lineup, the Jacksonville, Florida quartet will “Cut The Cord” on fans’ daily grind on the second Friday of the Sturgis Rally. The lineup of the Buffalo Chip’s Sturgis Rally concerts can be seen at www.BuffaloChip.com/BANDS. “Fans deserve the best party we can throw for our 40th anniversary,” said Rod Woodruff, CEO of the Sturgis Buffalo Chip. “Shinedown has been dominating rock for about 20 years now with hit after hit after hit. It’s going to be one amazing show and an incredible part of this milestone anniversary.” Attendees will be stunned by intense performances from the band’s constantly growing catalog of hits, including fourteen no. 1’s such as “Monsters,” “Get Up,” “Devil,” “How Did You Love,” “State Of My Head,” “Cut the Cord,” and many more. The strength of these tunes has propelled Shinedown’s total album sales to over 10 million copies worldwide, a number that keeps growing alongside a volume of singles dropping from their latest album release, “ATTENTION ATTENTION.”  Performances by top entertainers like Kid Rock, ZZ Top and Shinedown are just a part of what the Sturgis Buffalo Chip has in store for their 40th Anniversary in 2021. Visitors will have the opportunity to experience countless events, including legendary rides, powerful freedom celebrations, top-tier bike shows, white-knuckle racing events, and so much more. Entertainment is free with camping. More announcements are coming soon. A full list of Sturgis Buffalo Chip events is available at www.buffalochip.com/EVENTS. Register For the Sturgis Rally Now at https://dev.sturgis.com/registration. Get Your Passes for Shinedown Now at www.buffalochip.com/bands. Love

Caught on Camera! 10 Wild Sturgis Riders

Love One of the best parts about attending the Sturgis Motorcycle Rally its ability to help you shed your everyday persona. At home, you might be known as an accountant, a teacher or a plumber. But at the Rally, you can simply be a biker.   When you can experience freedom from the constraints of your daily life, who knows what kind of character might emerge on the other side? Here are a few of the folks we caught getting into their element or reinventing themselves out on the road during the 2020 Sturgis Motorcycle Rally.   Get your motor runnin’ on these rides.   That’s one way to keep the bugs out of your mouth.   Who do you think is having more fun?   It’s ok, buddy. It’s everybody’s first time once.   What did this guy say to his kid when he left for Sturgis? Your mom doesn’t need to know about everything you do on this trip. Of course, Santa rides a Holly-Davidson. Sometimes all you need are the essentials.   Just a few more laps. Thinking of a trip to Sturgis this August? Make sure you claim your free ride pin, souvenirs and Sturgis Motorcycle Rally Welcome Packet by submitting your Sturgis.com Official Sturgis Rally Registration. Did you ride during the 2020 Sturgis Motorcycle Rally? All of these images in this article were captured by Sturgis.com photographers at strategic spots along famous Black Hills roads. If you rode during the 2020 Sturgis Motorcycle Rally, there’s a good chance there’s a photo of you in our Black Hills Riders Gallery. Browse through locations including Spearfish Canyon, Needles Highway, Iron Mountain Road, Badlands, and Pactola, and download your souvenir photo to commemorate your vacation! Find Your 2020 Ride Photos!   Love

ZZ Top Announcement, And Gimme All Your Lovin’ Too!

Love The Sturgis Buffalo Chip is bringing in the ultimate, no-nonsense, make-you-party-so-hard-you-forget-what-planet-you’re-on band, ZZ Top, Wednesday, Aug. 11, 2021 and showing some Valentine’s Day love by featuring fans in wild internet memes.  While the world is busy getting sucked into a black hole of seriousness, the Sturgis Buffalo Chip is bringing blues-rock divinity ZZ Top to the masses as a reminder that good old rock and roll can help bring back their smiles. Festival fans worldwide are getting a ZZ Top announcement from the venue just in time for Valentine’s Day.  GIMME ALL YOUR LOVIN’ Since ZZ Top music is about having fun and Valentine’s Day is a time for human connection, the Buffalo Chip is playing around with fans’ hearts using the great unifier of our time – internet memes. Drawing inspiration from ZZ Top’s hit “Gimme All Your Lovin’,” the Chip is connecting fans with the band through composite photos, gifs, and videos depicting them giving each other all their lovin’ and their hugs and kisses too. Visit the Sturgis Buffalo Chip’s social media channels to enjoy a few smiles and hilarious alternate universe fan experiences with ZZ Top. ZZ Top performs Aug. 11, 2021, at the Sturgis Buffalo Chip. Those who want to get in on the fun and preview the party that awaits can do so at BuffaloChip.com/BANDS. Turn off the news. Turn up the ZZ Top and Kid Rock. There is enough bad news going on in the world. We’ll stick to what we do best – having a good time. – Daymon Woodruff of the Sturgis Buffalo Chip ​ “The news of ZZ Top coming for the 40th anniversary to perform on the same bill as Kid Rock is about the best Valentine’s present we could think of for the rally crowd,” said Rod Woodruff, CEO of the Sturgis Buffalo Chip. “ZZ Top makes music for the fun-lovin’ biker, so we’re going to take a page out of ZZ’s playbook and just have some fun announcing them.”  Why is humor and having a good time so important? Sturgis Buffalo Chip Resident Fun Expert explains: “This ZZ Top announcement provides hope that the world of outdoor music festivals and real human connection has a bright future,” said Daymon Woodruff of the Sturgis Buffalo Chip. “Turn off the news. Turn up the ZZ Top and Kid Rock. There is enough bad news going on in the world. We’ll stick to what we do best – having a good time.” Performances by top entertainers like ZZ Top and Kid Rock are just a piece of what the Sturgis Buffalo Chip has in store for their 40th Anniversary in 2021. Visitors will have the opportunity to experience countless events, including legendary rides, powerful freedom celebrations, top-tier bike shows, white-knuckle racing events, and so much more. Entertainment is free with camping. More announcements are coming soon. See all events at https://dev.sturgis.com/events/all-events. Excited to see ZZ Top at the Sturgis Buffalo Chip? Tell us about it the comments below! Love

Winter Motorcycle Riding Guide

Love Winter motorcycle rides can be a beautiful way to extend your riding season and enjoy the outdoors during the colder months. Winter rides might require extra preparation steps, but it can be well worth it when you get to enjoy a crisp ride through the open air. Check out these tips from Gobi Heat for getting the most out of your winter motorcycle riding season:   Easy motorcycle modifications Wind chill is the main factor that makes you feel cold on a winter ride, but a few easy modifications to your motorcycle can help protect your body from the wind. A larger windshield can protect your body from the wind, keeping your core temperature from dropping too much. You can also add additional handguards onto your handlebars to block your hands from the wind and help keep your fingers from freezing. These modifications are easy to add to your bike and make a huge difference in extending your riding season.  Layer up right First things first, you have to prepare for cold temperatures on the road. Layering is the key to staying warm and dry during winter motorcycle rides. Start with a moisture wicking base layer, including a top and bottom, to keep your core warm. Don’t forget to include socks that have a wool fabric to keep your toes warm and dry. For your top layer, add a heated jacket to keep you warm without adding bulk while riding. An adjustable heated jacket is a good way to prepare for different types of weather without needing to carry extra clothing with you. Finally, finish off your layers with a pair of motorcycle gloves made especially for winter riding. Keeping your hands warm is critical when you’re on the road, so don’t skimp out on finding a pair of gloves that are super comfortable and warm. Check your tires Tires are important to staying safe on the road all the time, but especially in the winter, so you should make sure yours are in good shape before you head out on a ride. Winter isn’t the time to neglect your bike maintenance, so make sure your tires are fresh with a good tread. Roads are slicker than usual in the winter and cold tires offer even less grip on the road surface during the winter months. Remember to use caution when braking, accelerating and leaning at the beginning of a ride before your tires are warmed up. Modified riding Salted roads, wet weather and large snow plows can all leave roads in pretty rough shape, so you should adjust your riding accordingly. Take things slower than you normally would and give yourself extra following distance to give yourself extra time to react to any potholes or cracks in the road. Don’t be in a rush to get to your destination and stay alert to any hazards on the road to keep yourself safe.  Watch the forecast A clear, crisp winter day is perfect for taking the bike out for a spin, but if there is any precipitation in the forecast don’t hesitate to hit pause on your ride. A few flakes can quickly turn into a whiteout and you don’t want to be out on the road when that happens. Don’t be afraid to cut a ride short if the weather starts to turn and stick to routes you’re familiar with so you don’t end up lost when the snow starts to fly. Check out our list of some easy routes around Sturgis that are perfect for a winter day out on the road.  Check in with yourself Staying out in the cold for too long can make you feel tired, groggy and slow down your reactions, all things you want to avoid while you’re riding. Keeping yourself warm uses up a lot of energy and you might find yourself feeling drained faster than usual on a ride. For this reason you should keep your winter rides short or take breaks to get out of the cold and warm up. Keep your mind and body sharp to stay safe on the road and enjoy your ride to the fullest without freezing. Don’t forget you can also get dehydrated easily in the cold, so keep up with your fluids even in the cold. With the right preparation, winter rides can be a great way to get even more use out of your bike. Luckily with a relatively mild winter this year in South Dakota, there have been plenty of opportunities to get some extra rides outside of the usual riding season. Keep these tips in mind to enjoy some great winter motorcycle riding this year.  ​ Have your own cold weather riding tips? Leave them in the comments below! About the Author: Megan Rosa is a freelance writer and outdoor enthusiast who has loved riding since she first got to ride on the back of her dad’s bike as a little girl. In her free time, she also enjoys doing yoga and traveling across the country. Love

2021 Sturgis Motorcycle Rally is Revving up for 81st Anniversary in August

Love The 2021 Sturgis Rally rips off the starting line as rally venues like the Sturgis Buffalo Chip announce Kid Rock live in concert along with a $30,000 prize giveaway.   Anyone who may have questioned whether the 81st Anniversary of the Sturgis Rally was still on can stop now. Sturgis Rally venue and organizers Sturgis Buffalo Chip ripped off the starting line today with Kid Rock and a massive King of Sturgis $30,000 prize vacation giveaway for the first major announcements set for the August 6-15, 2021 Rally. Other rally entertainment and activities being planned include military tributes, Wall of Death stunt shows, charity rides and much more. Sturgis Rally Registration is open and taking registrations now at Sturgis.com.   Fresh off the heels of the controversial 2020 Sturgis Motorcycle Rally, venues and local businesses in the Black Hills area are eager to welcome bikers back for the 81st. And bikers are eager to come celebrate the freedoms that are the birthright of all Americans afforded to us by the United States Constitution. “The Sturgis Motorcycle Rally is an expression of freedom for all who attend. It has been around for 80 years and will always be around.“ by Randy Peterson of Sturgis.com Businesses are confident the 2021 rally can be held safely and are ready to host the event in August. Many rally campgrounds have hundreds of acres available for people to spread out. In a press release from the Sturgis Buffalo Chip, Rod Woodruff, President and CEO of the Buffalo Chip, stated: “We know from last year that outdoor events can be safely held when proper precautions are taken. The majority of people act respectfully and practice social distancing when they are expected to act responsibly. Plus, we feel good about the highly effective vaccines coming soon to market.“ by Rod Woodruff, Sturgis Buffalo Chip CEO Summer events are being planned again have boosted confidence that life will be closer to normal next summer. Bands are announcing summer and fall tours, music festivals have announced 2021 dates and the Tokyo Olympics is set to take place in late July 2021. Rally venues, campgrounds, businesses and local governments all over the Black Hills region took holding a rally in the midst of a pandemic seriously in August 2020. Rally-goers had made up their minds they were coming no matter what. They had the right and the freedom to do so and were welcomed with open arms by local businesses and venues. It also came to surface that without federal or state intervention, the Sturgis Rally could not, and cannot, be cancelled because there is no single owner of the Sturgis Motorcycle Rally. The rally belongs to the people who attend it and everyone who contributes to putting it on. Read more about the landmark 2019 court case here. The 81st Sturgis Rally is full speed ahead for August 6-15, 2021. Sturgis.com will have all the latest rally announcements and comprehensive schedule at Sturgis.com/events/all-events. An embeddable rally schedule is available for those interested in sharing it on their website with their audience.  Add the code below to a webpage and a full rally events schedule will be viewable on the site. <iframe=”https://dev.sturgis.com/events/all-events?iframe=true”></iframe> Love