Sturgis Blog Article Template

  • Title
    • Concise – less than 50 characters
    • Accurate
    • Specific
    • Exciting
    • Mysterious
  • Categories – (List All the Apply)
    • News
    • Riding
    • Travel & Tips
  • Keywords – Keyword/Keyphrase – Aim for 1-3% keyword density
  • 1920x1001px (72 dpi) Hero Image
  • 200x200px (72 dpi) Thumbnail Image
     
  • Intro  
    • 1 paragraph
    • 100 – 150 word maximum
    • Answers questions:
      • Why is it useful/entertaining/informative/necessary to read?
      • What will this content do for me?
        • Examples
          • “Change the way you ride by checking out these 15 insider motorcycle touring tips from staffers at the American Motorcyclist Association!”
          • “Check out these eight ways to cure a hangover so you spend your Sturgis Rally vacation succeeding, not struggling.”
          • “Make stops by the police go as smoothly as possible by checking out this list of dos and don’ts.”
    • Briefly states what kind of content can be expected when one reads on
    • Last sentence leaves reader with a cliff hanger that encourages them to click through to read more
       
  • Body
  • Conclusion
    • Summation of article information
    • Encouragement to use and share article information
    • Suggestions for places to find similar information
    • CTA and targeted image with link to further information such as
      • A more comprehensive published gallery
      • Another article
         
  • Call for Comments
    • Question related to article subject matter used to spark conversation in the comments section
    • Examples:
      • “Do you have your own touring tips and tricks? Share them with other riders in the comments below!”
      • “What are some of your favorite Black Hills attractions to visit? Let us know in the comments below!”
         
  • About the Author
    • Author headshot or company logo – 200×200 px @ 72 dpi
    • “About [name of author]” or “Presented by [name of business]”
    • Approximately 75 words that introduces you or your business and outlines qualifications that make you an expert in the article’s subject matter
    • Include link out to author/business website