How Many People Attended the 85th 2025 Sturgis Rally?

The 2025 85th Anniversary Sturgis Motorcycle Rally Attendance Was Up over 14%.

Now that the books have officially closed on another incredible rally, everyone is asking the same question – How big was the 85th Sturgis Rally in 2025?

This year’s attendance was up significantly from 2024. In fact, 2025 drew in the largest number of visitors in the last 5 years! Read on to see how the numbers break down.

What was the Sturgis Rally Attendance in 2025?

SD Department of Transportation reported traffic counts of 537,459.

The DOT reported the 2024 Sturgis Rally attendance of 537,459 was up 14% from 2024.

According to the official traffic numbers released by the South Dakota Department of Transportation, the 85th Rally in 2025 was significantly bigger than the 84th in 2024, with 470,987 vehicles.

The South Dakota Department Of Transportation gathers these numbers from road tube counters placed at nine locations around the Sturgis region. One vehicle is counted for every two axles that hit the counter on their way into town. The full DOT report on the Sturgis Rally can be found on the DOT Website.

The South Dakota Office of Highway Safety reports that DUI arrests, misdemeanor drug arrests, felony drug arrests, and non-injury accidents were all down. Citations, warnings, injury crashes, and fatalities were all slightly up from 2024. See more rally statistics from the South Dakota Office of Highway Safety.

2025 Sturgis Motorcycle Rally taxes were up 13%

According to the South Dakota Department of Revenue, tax collections at the 2025 Sturgis Motorcycle Rally are currently at $1,581,736, up 13% from 2024’s $1.3 million.

2026 Sturgis Motorcycle Rally Dates

When is the 86th Sturgis Rally? The 2026 Sturgis Motorcycle Rally is scheduled for Aug. 7-16, 2026. Get a jumpstart on 2026 by registering for the rally and receiving your free welcome packet at Sturgis.com/registration.