How To Get A Job At The Sturgis Rally

Every summer, the Sturgis Motorcycle Rally turns the Black Hills of South Dakota into a high-octane hub of chrome, leather, live music, and unforgettable memories. But behind the scenes of all that rumbling and revelry is an army of workers—bartenders, cooks, retail clerks, parking crews, security staff, stagehands, merch sellers, and more—who make the magic happen.

If you’ve ever thought about working the Sturgis Rally, you’re not alone. Thousands of people look for temporary work each year during Rally Week (and the days before and after), hoping to earn some cash and be part of the experience. Whether you’re after a fast-paced gig, a unique life adventure, or just want to soak up the energy of the event from the inside, here’s how to get started.

1. Start With a Plan: Know What Kind of Work You Want

Jobs at the Sturgis Rally fall into all kinds of categories, from food and beverage to merchandise sales to campground staffing. Some positions require experience (like bartending or security), while others just need a strong work ethic and willingness to keep up with the crowd. It helps to know what kind of role you’re after before you apply so you can focus your efforts.

Common Rally jobs include:

• Bartenders and bar backs
• Food prep and grill cooks
• Cashiers and salespeople
• Event setup and tear-down crews
• Gate workers, wristband checkers
• Clean-up and sanitation workers
• Parking and campground attendants
• Motorcycle wash or detailing services

2. Apply Through Sturgis.com to Reach More Employers

Sturgis.com is proud to help connect job seekers with vendors, campgrounds, bars, and businesses that are hiring for the Rally. We’ve set up a simple Rally Jobs Application Form that lets you fill out your basic details, work experience, and job preferences.

Here’s how it works:

• You fill out one form.
• We share your information with potential employers who contact you directly if they’re interested.
• You can apply anytime, but the earlier in the season (spring to early summer), the better your chances of landing a job.

Keep in mind: Sturgis.com doesn’t hire directly—we act as a hub to distribute your info to those who do hire. The more specific and enthusiastic you are on the form, the more likely you are to catch a vendor’s attention.

3. Apply Directly to the Place You Want to Work

While the Rally Jobs form is a great way to get your name in front of many businesses, sometimes the best strategy is to go straight to the source. If you already know a bar, campground, or vendor you’d love to work for—reach out directly! Many of the larger establishments like the Buffalo Chip, Full Throttle, Iron Horse, or popular Main Street bars post job openings on their own websites or social media pages. Check early and check often, especially in May and June.

Tip: Have a resume ready, even if it’s short. Include any relevant experience and your availability. A friendly phone call or email can go a long way.

4. Just Show Up (Yes, Really)

Believe it or not, some people land Rally jobs just by being in the right place at the right time. In the week leading up to the event, you’ll see “Help Wanted” signs go up all over town—especially in downtown Sturgis, at campgrounds like Glencoe and the Chip, and at roadside vendors.

If you’re already in the Black Hills or planning to come out anyway, it doesn’t hurt to walk around and ask. Dress ready to work, bring your ID and Social Security number (many jobs pay cash but still require documentation), and be ready to start immediately.

This “boots on the ground” approach works best if:

• You can arrive a few days early (many places start staffing up before Rally officially begins).
• You’re flexible about the kind of job you’ll take.
• You’re staying locally and can commit to a full week or more.

5. Final Tips for Rally Job Seekers

• Lodging is on you. If you’re coming from out of town, be sure to line up a place to stay—or ask potential employers if they offer employee camping or bunk space.
• Be ready for long days. The Rally is fast-paced, loud, and non-stop. Most jobs are physical and can run from early morning to late night.
• Bring the right attitude. Friendly, reliable, and hard-working people tend to get asked back year after year. Even if it’s your first time, showing up on time and doing your job with a good attitude goes a long way.

Ready to Rally?

Whether you’re looking for a full-week gig, a place to earn some fast cash, or just want to experience Sturgis from behind the scenes, there’s a Rally job with your name on it. Start with the Rally Jobs Application at Sturgis.com, and remember—the best way to get hired is often to talk directly to the businesses you’re most interested in.

See you in the Black Hills this August!